Cults - Go Outside

on Thursday, 4 November 2010
Over the last year or so, several bands have managed to recreate the magical sound of the sixties girl group/garage pop sound, the multiple vocalled harmony laden hand clapping, foot stomping, feel good, sing-a-long sound. I mean bands like Magic Kids, Strawberry Fair, Gigi, Fergus & Geronimo, The Cave Weddings, Stolen Hearts to name but a few. Add to that reliable list of pop loveliness the less than pop soundingly named Cults.

With Go Outside Cults have produced a summer classic which in my mind is somewhat a less succesful but equally euphoric pop classic as Peter Jon and Bjorn's Young Folks, the Brainbheats remix giving it an extra dancy edge rather than blending it into an unrecognisable mush. Twinkling glocks draw you in before it inevitably explodes into pop perfection.

Definately a band to look out for.

Cults - Go Outside mp3 - Source: I Guess I'm Floating
Cults - The Curse mp3 - Source: The Citizen Insane
Cults - Oh My God mp3 - Source: The Citizen Insane
Cults - Most Wanted mp3 - Source: The Citizen Insane
Cults - Go Outside (Brainbheats remix) mp3 - Source: Mostly Junk Food

Spoiler : What PFork Said :
There's more information on the wrapper of a candy bar than there is on the Internet about Cults. The band's got an un-Googleable name and no MySpace page in sight. They do, however, have a sparse Bandcamp page, where their first 7" is listed for release on December 23, 2012. We have discovered that they are a boy/girl duo, that they live in New York, and that they are both film students. And we know that they have a killer song on that 7" called "Go Outside".

The song's opening suggests that Cults have a slightly sinister sense of humor. Where the title suggests fresh air and a proactive trip into the sunshine, we first hear a quote from the ultimate cult leader, Jonestown figurehead Jim Jones: "To me, death is not a fearful thing. It's living that's treacherous." What follows, though, is pure butter: "Go Outside" has the innocent and balmy feel that brings to mind Swedish indie pop, with a tinkling glockenspiel cutting through humidity, an appealingly lazy bassline, and joyous sing-along vocals. But for all its simplicity, there's some deep feeling coarsing through "Go Outside", and Cults transcend the song's Free Design-inspired 1960s pop origins. "You really want to hole up/ You really want to stay inside and sleep the light away," the song chides, surrounding the voices in enveloping reverb, before following with, "I know what's good/ Exactly 'cause I have been there before." And then it takes you there.